Bengaluru and Erode, India — working with clients in other time zones

AEO & GEO

Building an AEO strategy from scratch: a 90-day plan

A practical, phased 90-day plan for building an AEO strategy from nothing, suitable for a business with no prior AI visibility work in place.

Working on an automated production system from a laptop

A structured, phased approach makes building AEO capability from scratch manageable, rather than attempting every tactic covered throughout this series simultaneously without a clear sequence or priority.

Days 1-30: audit and foundation

Days 31-60: content structure improvements

Ninety days is enough time to genuinely establish a foundation — it is not enough time to see dramatic, comprehensive results, and setting that expectation upfront avoids disappointment at the end of the plan.

Days 61-90: testing, measurement and iteration

Frequently asked questions

Is 90 days enough time to see meaningful AI visibility results?

It is realistic for establishing a solid foundation and seeing early, directional signals, but comprehensive, sustained results typically take longer — treat this as phase one of an ongoing effort, not a complete solution.

Should this plan run alongside existing SEO work, or replace it?

Alongside, and largely integrated with it, given the substantial overlap covered in our unifying strategy guide — this is additive work, not a replacement for existing SEO effort.

What resources does this 90-day plan require?

Primarily existing content and technical team time, with the audit and testing phases requiring the most deliberate, dedicated attention — no significant new tooling investment is strictly necessary to begin.

If you want help executing a 90-day AEO strategy for your business, talk to our team.

The takeaway

Start with the audit phase this week, not the tactics — you cannot prioritise the right improvements until you know exactly where your current content and structure actually stand.


Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.

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