01
Brand strategy
Positioning, audience, proof points and the one sentence your business is known for.
Services
Branding & Identity
A brand is what people can recall and repeat about you. We build the identity system and the language, then write the rules so every person who touches your marketing applies them the same way.
What you get
Deliverables, stated plainly
02
Identity system
Logo suite, colour, type, layout and imagery rules, supplied in every format you will need.
03
Brand guidelines
A working document your team, your printer and any future agency can follow without asking us.
04
Messaging framework
Headline, elevator pitch, service descriptions and tone rules, ready for the website and the sales deck.
01 · Branding & Identity
Logo & identity systems
A logo is one asset in a system. We design the mark, then the full kit around it: lockups for every placement, a colour set that passes contrast checks, type that is licensed for your use, and imagery rules that keep the brand recognisable in a photograph, an ad and a spreadsheet.
- Primary, secondary and responsive lockups
- Colour system with accessible contrast pairs
- Type licensing and fallback stacks
- Export kit: SVG, PNG, PDF, favicon and social avatars
02 · Branding & Identity
Brand guidelines
Guidelines exist so the brand survives people who were not in the room. Ours are written for the person doing the work at 6pm — short rules, worked examples, and a clear line between what is fixed and what is flexible.
- Clear rules with right and wrong examples
- Templates for the formats you use weekly
- Rules for sub-brands and clinic or branch variation
- A version your printer and any future agency can follow
03 · Branding & Identity
Messaging & tone of voice
Most businesses can describe what they do in a meeting and not on a page. We capture the way your best salesperson explains it, then standardise it into headlines, service descriptions and proof points your whole team can reuse.
- Positioning statement and elevator pitch
- Service descriptions ready for the website
- Proof points backed by evidence you hold
- Tone rules, including what you never say
Specialist pages
The disciplines inside this service
Each one is a focused page, because a buyer searching for one of these does not want a page about everything.
Presentation & Deck Design
Pitch, investor, sales and board decks, structured as an argument and handed over as a template your team can reuse.
Read moreGraphic Design & Artwork
Campaign creative, brochures, packaging and print-ready artwork, built to your brand guidelines and templated so output stays consistent.
Read moreProcess
How the work runs
Listen
A structured session with the people who answer the phone and the people who sign off. We establish what a good enquiry looks like before we discuss tactics.
Plan
A written scope: what we will do, what it costs, who is responsible and what we expect it to return. No work starts without it.
Build
Design, content and build in short reviewable stages. You see progress weekly, not at a reveal meeting.
Measure
Agreed numbers, reported monthly in plain language, with the decisions we are making because of them.
Questions
About branding & identity
Do we have to rebrand completely?
Usually not. A full rebrand is expensive and resets recognition you have already paid for. More often the mark stays and the system around it gets built properly.
Who owns the design files?
You do — working files and exports, handed over at the end of the project. No ongoing licence, no hostage files.
What does an engagement cost?
Projects are quoted as a fixed scope with a fixed price; retainers are monthly with a 30-day notice period. We publish a price range in every proposal before you commit to a call with a salesperson, because your time is worth something too.
Who owns the work and the accounts?
You do. The website, the ad accounts, the analytics, the domain and the data are yours, registered to your business, from day one. We are granted access to them — never the other way round.
Do you take commission from platforms you recommend?
No. We take no commission, rebate or referral fee from any platform, host or vendor we recommend. If we suggest a tool, it is because it fits your problem.
Next step
Ready to talk about branding & identity?
Send the problem in a paragraph. We will reply within one working day with an honest view of whether we can help, and what it is likely to cost.