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Consumer & retail

E-commerce & D2C

Contribution margin after ad spend — the number that decides whether a D2C brand survives.

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The problem

What makes this sector different

Revenue growth is easy to buy and easy to lose money on. The brands that last watch contribution margin per order, repeat rate and the cost of the second sale.

How the decision gets made. The founder or head of growth usually starts with one problem, such as rising acquisition cost or a return rate concentrated in one category, and asks for a contained piece of work before anything larger. The founder signs it off, with the operations or finance lead consulted whenever the change touches fulfilment, stock or courier data.
A customer paying at a retail counter

Services in this sector

What each discipline does for e-commerce & d2c

In e-commerce the sale and the cost of the sale land in the same week, so marketing is judged on contribution margin after ad spend, returns and fulfilment, not on traffic. Every discount, courier choice and return window changes that answer, which means the marketing decision and the operations decision are the same decision.

Branding & Identity

A brand customers reorder without a coupon

Repeat purchase starts with recognition. We build the packaging dielines, insert cards and product photography templates so the box a customer opens matches the advert they clicked, and so listing imagery stays consistent across your own store and marketplace pages. Label artwork carries the declarations Legal Metrology requires: net quantity, MRP, country of origin, importer or packer details. First-time buyers then have a reason to reorder that is not a coupon code.

  • Packaging and insert card artwork with Legal Metrology declarations laid out
  • Product photography and listing image templates for own store and marketplaces
  • Brand guidelines covering ad creative, product page copy blocks and packaging
About branding & identity

Web Design & UI/UX

Fewer abandoned carts and fewer size returns

Most D2C traffic arrives on a mobile phone, mid-scroll, from an advert. We design the product page around the questions that stop that shopper: size and fit guidance, delivery date by pincode, return window, and whether cash on delivery is offered. Checkout keeps UPI, cards and COD on one screen, with the address form pre-filled from pincode lookup. Clear sizing and honest dimensions also reduce the returns that erase margin.

  • Product page and variant template with size guide and pincode delivery check
  • One-screen checkout flow covering UPI, card and cash-on-delivery paths
  • Order tracking and returns request pages wired to your courier statuses
About web design & ui/ux

Digital Marketing

Spend judged after returns and fulfilment cost

We plan spend against contribution margin after returns, shipping and payment fees, not against last-click revenue alone. Work covers the Google Shopping and Meta catalogue feed, search campaigns for category and competitor terms, and retention flows on email and WhatsApp timed to each product's reorder gap. Your ad accounts and audiences stay in your name. We take no commission from any platform, and we report the months that miss target.

  • Product feed rebuilt with titles, attributes and exclusions for out-of-stock lines
  • Campaign structure split between new customer acquisition and repeat purchase
  • Monthly margin report by channel, product and discount code, misses included
About digital marketing

Digital Transformation

Stock, returns and courier data in one view

Orders, stock and settlement data usually sit in three places: the store, the marketplace seller panels and the 3PL. We connect them so inventory syncs before a line oversells, non-delivery notices trigger a WhatsApp message to the buyer instead of a manual call, and every return is logged against a reason code. Marketplace settlement files are reconciled to orders so fulfilment cost and fees are visible per SKU. You own the data.

  • Inventory sync between your store, marketplace seller panels and 3PL
  • Automated non-delivery and return-to-origin follow-up on WhatsApp with reason codes
  • Settlement reconciliation and margin dashboard per SKU, including return and shipping cost
About digital transformation

Our approach

How we work in e-commerce & d2c

01

Product pages built for conversion: real photography, clear delivery and returns, honest stock status.

02

Paid media planned to a target return on ad spend that still leaves a margin after fulfilment.

03

Email and retention flows, because the second order is where the profit is.

04

Clean analytics across store, ads and email so the numbers reconcile.

Measurement

What we report on in this sector

Contribution margin per order

Repeat purchase rate

Blended return on ad spend

Case study

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Next step

Working in e-commerce & d2c?

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