01
Account structure
Campaigns by intent and margin, with negative keyword lists maintained weekly.
- Home
- Services
- Digital Marketing
- Google Ads
Digital Marketing
Google Ads Management
Paid search is the fastest way to test demand. It is also the fastest way to waste a budget. We build the account properly, measure conversions accurately, and report the number that matters.
The work
What we actually do
02
Conversion tracking
Calls, forms and qualified enquiries tracked — so bidding optimises towards revenue.
03
Landing pages
A page that matches the search, loads fast and asks for one clear action.
04
Budget discipline
Spend is reviewed against cost per enquiry every week, not every quarter.
Reporting
The number we report against
Cost per enquiry, and what happened to those enquiries after they reached your team.
Impressions, reach and engagement are diagnostics. They explain a result; they are not the result. Every month you get the enquiries, what they cost, and the changes we are making because of it — including the months that missed.
MonthlyPlain-language reporting
Related
The rest of digital marketing
Search Engine Optimisation
Earn the rankings that bring buyers to you, on the terms they actually type.
Read moreSocial Media Marketing
A publishing rhythm and paid social that build recognition before the buying moment.
Read morePresentation & Deck Design
Pitch, investor, sales and board decks, structured as an argument and handed over as a template your team can reuse.
Read moreGraphic Design & Artwork
Campaign creative, brochures, packaging and print-ready artwork, built to your brand guidelines and templated so output stays consistent.
Read moreWebsite Development and Launch
We build the site, tune it for speed and accessibility, and hand over the code, hosting and accounts in your name.
Read moreEmail Marketing and Automation
Consent-based lists, automated flows, newsletters and deliverability setup, reported on replies, enquiries and revenue rather than opens.
Read moreOpen-Source Software Integration
We install, connect and support open-source CRM, ERP and helpdesk tools, with hosting and upkeep costs set out before you switch.
Read moreDigital Marketing
Search, paid media, social and content — run against enquiries and revenue, not impressions.
Read moreNext step
Talk to us about google ads
Send the problem in a paragraph. We will reply within one working day with an honest view of whether we can help, and what it is likely to cost.