Choosing a marketing agency for a solar or renewable energy company

Fibvo editorial · 31 August 2023 · 4 min read

Solar marketing requires understanding subsidy schemes, net-metering rules and payback economics well enough to build honest, accurate content. An agency without this grounding can produce attractive campaigns built on numbers that do not hold up once a buyer checks them.

Questions worth asking directly

• Can you explain the current subsidy and net-metering rules for our state?
• How would you build a savings calculator that stays accurate as tariffs change?
• How do you propose adjusting budget for our seasonal demand pattern?
• Have you worked with a solar or energy client on tracking site surveys through to installation?

Signs of a good fit

An agency that asks detailed questions about your empanelment status, warranty terms and typical system sizes before proposing campaigns is treating the category's specifics seriously, rather than applying a generic local-services template.

The right energy marketing agency should be able to explain your own subsidy scheme back to you accurately.

What good reporting looks like

Monthly reporting connecting enquiry source to survey bookings and actual installations, with seasonal context, rather than raw lead counts presented without any seasonal adjustment.

---

Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.