Choosing a marketing agency for an export or import business

Fibvo editorial · 29 July 2023 · 4 min read

Export marketing requires understanding international buyer behaviour, time zone-sensitive follow-up, and consent laws that differ by destination country — a domestic-focused agency may not have direct experience with any of this.

Questions worth asking directly

• How would you structure outreach differently across time zones and destination markets?
• How would you handle consent law differences (GDPR, CASL, CAN-SPAM) across our target markets?
• Can you show a product page you've built that captures HS code and MOQ clearly?
• Have you worked with a client whose sales run through both a website and B2B marketplaces?

Signs of a good fit

An agency that asks about your destination markets, your typical MOQ and your marketplace presence before proposing anything is more likely to build content and outreach that actually converts overseas buyers.

The right export marketing agency asks about your destination markets before they ask about your ad budget.

Setting expectations on timeline

Agree that results will be judged over at least one full quarter — export B2B sales cycles rarely complete faster, and an agency promising quick wins may not understand the category's real pace.

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Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.