Choosing a marketing agency for a beauty or wellness business
What to ask a marketing agency before hiring them for a salon or wellness business, and why understanding advertising compliance rules matters as much as creative skill.
4 min read
Salon and wellness marketing has enough moving parts — bookings, reviews, seasonal promotions, compliance-sensitive content — that a regular review catches problems before they become either a lost booking or a genuine compliance issue.
Booking and listings
- Google Business Profile services, hours and photos are current.
- Online booking tested end-to-end on mobile this month.
- Recent reviews responded to professionally.
Content and compliance
- Before-and-after content has documented consent on file and avoids specific outcome claims.
- Service pages are specific per treatment, with current pricing ranges.
A salon that checks its own before-and-after content against ASCI's rules quarterly avoids the slow drift that eventually becomes a real problem.
Retention and reporting
- Rebooking reminders active and timed to actual treatment intervals.
- Re-engagement automation set up for clients who have drifted past their typical interval.
- Monthly review of chair or bay utilisation by time slot.
The takeaway
Review your before-and-after content against ASCI's rules this quarter — this is the area where a small business is most likely to drift into non-compliance without noticing.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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