Choosing a marketing agency for a solar or renewable energy company
What to ask a marketing agency before hiring them for a solar or renewable energy company, and why understanding subsidy schemes and payback math matters.
4 min read
Solar marketing has to keep pace with subsidy scheme and regulatory changes that a general business rarely deals with. This checklist covers the areas worth a regular, deliberate review beyond the initial site build.
Website and content
- Subsidy and net-metering content matches the current scheme rules for your service area.
- Payback calculator assumptions reviewed and updated if tariffs have changed.
- Warranty and empanelment details shown accurately and currently.
Ads and seasonal planning
- Budget increased ahead of the seasonal enquiry peak, not during it.
- Landing pages show location-specific payback information, not a generic national estimate.
A subsidy page that quietly falls out of date is one of the fastest ways a solar company loses a buyer's trust before the first call even happens.
Follow-up and reporting
- Site survey booking flow tested and working end-to-end.
- Quote follow-up sequence checked for leads that have gone quiet.
- Monthly report connecting enquiry source to actual installations, not just leads.
The takeaway
Review subsidy and net-metering content this quarter specifically — these rules change and outdated information is one of the fastest ways to lose buyer trust.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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