Choosing a marketing agency for a food or beverage brand
What to ask a marketing agency before hiring them for a food or beverage brand, and why FSSAI compliance knowledge should be a hard requirement.
4 min read
Food and beverage marketing spans several channels — D2C, quick-commerce, retail, social — that need to stay consistent and compliant together. This checklist covers what is worth reviewing regularly.
Compliance and consistency
- Claims on packaging, website and ads reviewed against FSSAI's current advertising and labelling rules.
- Nutritional information on the website matches the current physical label.
- Pricing consistent across D2C store and quick-commerce listings, or differences clearly justified.
Content and listings
- Recipe or usage content current and linked clearly to purchase options.
- Product photography consistent and appetising across every channel.
- Reviews monitored across all platforms, not just your own site.
A claim that drifts out of compliance with FSSAI's rules over time is a risk that grows quietly until someone actually checks it.
Reporting
A monthly view of repeat purchase rate and sales by channel, reviewed to understand where retention and acquisition effort should focus next.
The takeaway
Review every claim on packaging, website and ads against FSSAI's current rules this quarter — this is the area most likely to drift into non-compliance without a business noticing.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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