Choosing an agency to run global email campaigns
What to ask an agency before hiring them to run a global cold email campaign, and why deliverability and consent expertise matter more than creative copywriting alone.
4 min read
A global email outreach program has more moving parts than a typical domestic campaign — deliverability across different mail providers, consent law by country, time zone-aware follow-up. This checklist covers what is worth reviewing regularly.
Deliverability and consent
- SPF, DKIM and DMARC current and correctly configured.
- Deliverability metrics checked by region, not just as a blended average.
- Consent and opt-out handling reviewed against each target region's requirements.
Landing pages and follow-up
- Landing pages match the current campaign's specific messaging and offer.
- Reply routing tested to confirm fast response across time zones.
- Cold email and LinkedIn outreach coordinated in timing, not duplicated aggressively.
A deliverability problem hidden inside a blended global average can quietly be costing you an entire region's worth of opportunity.
Reporting
A monthly view of reply rate and quality by region and campaign, used to decide where to expand outreach and where to pause and reconsider the approach.
The takeaway
Check deliverability metrics by region this month specifically — a blended global average can hide a serious problem in one specific market's mail providers.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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