Choosing a marketing agency for a healthcare practice
What to ask a marketing agency before hiring them for a clinic or hospital, and why healthcare compliance knowledge should be a hard requirement, not a nice-to-have.
4 min read
Healthcare marketing has more compliance surface area than most sectors, and it changes: guidelines get updated, doctors join or leave, accreditations get renewed. A quarterly review catches drift before it becomes a real problem, whether reputational or regulatory.
Website and content accuracy
- Doctor profiles reflect current staff, with accurate qualifications.
- No outcome or cure claims that cannot be substantiated.
- Accreditation details (NABH, NABL) are current and correctly stated.
- Condition and treatment pages are reviewed by an actual clinician.
Ads and consent
- Google Ads healthcare category verification is current, if applicable.
- Patient testimonials, if used, have documented consent on file.
- Marketing communication consent is tracked separately from operational reminders.
A clinic that reviews claims and consent quarterly avoids the slow drift that eventually becomes a real compliance problem.
Listings and reviews
- Google Business Profile accurate for every branch, including hours and services.
- Reviews responded to professionally, without disclosing any patient-identifying detail.
Reporting
Appointment volume and no-show rate by source and department, reviewed monthly at an aggregate level that never exposes individual patient data.
The takeaway
Review every clinical claim on your website and ads against current guidelines each quarter — this is the item healthcare providers most often skip.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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