Logistics marketing is unusually easy to let go stale, because the operational side of the business moves fast while the website and listings quietly fall behind. This checklist covers the areas worth reviewing at least once a quarter, not just at launch.
A rate sheet or lane page that still shows last year's transit time costs credibility the moment a shipper checks it against reality.
A one-page monthly view of enquiries by lane and source, reviewed by whoever owns sales, not left in an analytics dashboard nobody opens.
Work through this list once a quarter — logistics marketing decays fastest where lanes, rates and certifications change and nobody updates the page.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
Keep reading
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4 min readNext step
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