Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
Pharma B2B marketing depends on documentation and filing status staying accurate, since a buyer's own regulatory process depends on it. This checklist covers what is worth reviewing regularly, not just at the initial site build.
Website and documentation
- Filing status (DMF, CEP) for every molecule page matches current reality.
- Certifications shown are current, with correct scope and validity.
- Specification sheets and technical documents are the latest revision.
Search and enquiry handling
- Search Console reviewed for new molecule and CAS number searches bringing impressions.
- Document and sample request forms tested end-to-end.
- NDA template ready and process fast for serious buyers.
An outdated filing status shown on a molecule page can eliminate you from consideration before a buyer ever makes contact.
Reporting
A monthly view of enquiries by molecule and qualification stage, shared between commercial and regulatory teams, not siloed in a single department's inbox.
The takeaway
Review filing status (DMF, CEP) shown on the website against your actual current status each quarter — this is the single fact buyers check first and most often.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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