Choosing a marketing agency for a textile or apparel exporter
What to ask a marketing agency before hiring them for a textile or apparel exporter, and the signs they understand a long, compliance-heavy B2B sales cycle.
4 min read
Textile export marketing decays quietly when fabric ranges, certifications and lead times change without the website or catalogue being updated. This checklist covers what is worth reviewing regularly, not just at launch.
Website and catalogue
- Fabric and product category pages reflect the current range, with discontinued lines removed.
- Certifications shown are current, with correct scope and validity.
- Line sheets and downloadable catalogues match the current website content.
Search and enquiry handling
- Search Console reviewed for new fabric and certification search terms bringing impressions.
- Sample request forms route to the correct regional sales contact.
- Follow-up sequences active for samples sent in the last month.
An expired certification still shown on the site is one of the fastest ways to lose credibility once a buyer's compliance team actually checks it.
Reporting
A monthly view of enquiries by fabric category and stage, reviewed against upcoming season deadlines, not left unread in an analytics tool.
The takeaway
Review compliance and certification content this quarter — expired certifications shown as current is a common, avoidable credibility risk in this category.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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