India's Digital Personal Data Protection Act (DPDP Act) introduces specific data protection obligations relevant to email marketing sent to contacts in India, and businesses should not assume existing GDPR or CAN-SPAM compliance automatically satisfies this distinct framework.
A business already compliant with GDPR is generally well-positioned for the DPDP Act's similar consent-focused principles, but assuming automatic equivalence without a specific review risks missing requirements genuinely distinct to the Indian framework.
Generally yes, similar to how GDPR applies extraterritorially — marketing to individuals in India can bring a business within the Act's scope regardless of where it is based.
The two frameworks share similar consent-focused principles, though specific requirements and enforcement mechanisms differ, warranting a dedicated compliance review rather than assuming direct equivalence.
Yes, given the frameworks' distinct specific requirements, a dedicated review is the safer approach rather than assuming automatic equivalence.
If you want help ensuring your email marketing complies with India's DPDP Act, talk to our team.
Review your current consent collection and data handling practices against the DPDP Act's requirements specifically, rather than assuming existing GDPR or CAN-SPAM compliance automatically satisfies India's distinct regulatory framework.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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