Colleges and training institutes, per the broader industry marketing trends covered elsewhere, benefit from combining email for detailed content with SMS for time-sensitive deadline communication.
A prospective student researching programs wants detailed, credible content best delivered by email — but that same student, days before an application deadline, is far more reliably reached by a text message than another email in a crowded inbox.
ActiveCampaign supports the nurture automation needed across a typically long enrolment funnel, ideally combined with SMS capability for deadline-specific communication.
Often yes, since parents and prospective students frequently have different specific concerns (cost, safety, career outcomes versus campus life, social experience), warranting some segmentation.
Very important, per our education industry marketing trends guide — credible outcome data consistently outperforms generic promotional messaging in this sector.
The core principles apply at any scale, though a smaller institute may reasonably use simpler tooling given typically lower enrolment funnel complexity.
If you want help building an effective email and SMS strategy for your educational institution, talk to our team.
Combine email for detailed outcome content with SMS for time-sensitive deadline reminders — prospective students respond to different channels for different purposes, making a combined approach more effective than either channel alone.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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