Nonprofits choosing an email marketing tool should weigh two specific factors more heavily than a typical commercial business would: available nonprofit discount programs, and donor-specific segmentation and automation capability.
A nonprofit evaluating email tools purely on standard commercial pricing may be missing a meaningful discount available specifically to registered nonprofits — checking this directly with each provider is worth the extra step before comparing costs.
Mailchimp and Constant Contact both have historically offered nonprofit-specific pricing consideration, making them reasonable starting points to check directly, alongside evaluating the broader nonprofit marketing trends covered elsewhere.
Typically these require verification of nonprofit status through the provider's specific application process, rather than applying automatically at signup.
Conceptually similar, but focused on giving history, engagement level and volunteer status rather than purchase behaviour, requiring a nonprofit-appropriate segmentation approach.
This depends on organisational scale — smaller nonprofits often benefit from consolidating into one tool, while larger ones may reasonably separate these functions.
If you want help choosing the right email marketing tool for your nonprofit, talk to our team.
Check for nonprofit-specific discount programs before comparing standard pricing, and prioritise donor segmentation and donation-triggered automation over broader marketing features — these two factors typically matter more to a nonprofit's actual needs than general feature breadth.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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