Brevo (formerly Sendinblue, rebranded in 2023) has continued building on its combined email, SMS and CRM-lite positioning, offering a genuinely distinct alternative to purely email-focused competitors.
The rebrand from Sendinblue to Brevo reflected a broader platform expansion beyond email alone, incorporating SMS, chat and lightweight CRM functionality into a more unified marketing platform positioning, rather than simply a name change.
The Sendinblue-to-Brevo rebrand was not just cosmetic — it marked a genuine shift toward positioning the platform as a broader marketing suite rather than an email-only tool competing purely on price.
The core email functionality carried over, but the rebrand accompanied genuine platform expansion into SMS and CRM-lite features, making it a broader product than Sendinblue originally was.
See our Mailchimp versus Brevo comparison for a detailed, direct comparison.
Yes, Brevo includes workflow automation functionality, though businesses with very complex automation needs should compare it directly against automation-first platforms like ActiveCampaign.
If you want help evaluating Brevo against other email marketing tools for your business, talk to our team.
Consider Brevo specifically if you want combined email and SMS marketing with transparent, contact-count-independent pricing options — this combination remains one of its clearer differentiators in a crowded market.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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