Choosing a marketing agency for an agri-input or agritech company
What to ask a marketing agency before hiring them for an agri-input company, and why understanding dealer networks and seasonal timing matters more than creative flair.
4 min read
An agritech pitch, whether to an investor or a prospective dealer network, is judged heavily on whether field performance claims are credible and how they were actually measured, not just on the headline improvement number.
What an investor pitch needs
- Field trial data with methodology explained — sample size, conditions, comparison basis.
- Dealer network reach and growth, if distribution is a core part of the model.
- Regulatory status for any product requiring registration or approval.
What a dealer network pitch needs
Dealers evaluating a new brand or product line care most about margin, stock reliability and field performance they can vouch for to farmers. A pitch heavy on brand vision but light on these practical points will not convert an experienced dealer.
An experienced dealer has heard many big promises before — they trust field performance they can verify, not the pitch itself.
Design for a technical, skeptical audience
Clear charts showing real trial data, with methodology visible, build more credibility than polished but vague marketing-style slides, for both investors and dealer audiences.
The takeaway
Present real field trial data with methodology explained, not just outcome claims — both investors and experienced dealers will ask how the data was collected.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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