Choosing a marketing agency for a hotel or resort
What to ask a marketing agency before hiring them for a hotel or resort, and why understanding the OTA-versus-direct dynamic matters more than general creative flair.
4 min read
A wedding or MICE decision-maker often compares several venues' proposals side by side, sometimes shared among multiple family members or a company's events team. Vague pricing or unclear capacity information creates confusion that a specific competing proposal does not.
What a clear proposal includes
- Capacity for the specific event format requested (banquet, theatre-style, reception).
- Pricing broken down clearly, including any mandatory minimums or additional charges.
- Available dates stated specifically, with a clear process for holding a tentative booking.
Presenting the venue's actual capability
Real photos from past events of a similar size and format, rather than only generic venue shots, help a decision-maker visualise their own event and compare more confidently against competing venues.
A vague quote loses a wedding or MICE deal to a competing venue's specific one, even if your property is genuinely the better fit.
Following up on a tentative hold
A structured follow-up schedule for tentative date holds, with a clear deadline for confirmation, prevents a promising enquiry from silently expiring or the date being double-committed.
The takeaway
State capacity, pricing and available dates clearly and specifically in every proposal — vague pricing is one of the most common reasons a promising wedding or event enquiry stalls.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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