Choosing a marketing agency for a solar or renewable energy company
What to ask a marketing agency before hiring them for a solar or renewable energy company, and why understanding subsidy schemes and payback math matters.
4 min read
The site survey is the real conversion point in solar sales — it is where an accurate quote gets built and where a sales conversation actually happens in person. Making it easy to book, rather than requiring a request-and-wait process, meaningfully increases how many interested visitors follow through.
A low-friction booking path
- Direct calendar booking for a free site survey, rather than a 'we'll call you' form.
- Confirmation by SMS and email with the surveyor's name and expected duration.
- A simple reschedule option, since survey appointments are easy to forget or need to move.
What to collect before the survey
Rough roof size or a recent electricity bill photo, collected at booking, lets the surveyor prepare and gives the sales team a head start on an approximate quote before even arriving.
The easier it is to book a site survey, the more of your website's genuine interest actually converts into an in-person sales opportunity.
Converting the survey into a sale
Send the finalised proposal within 24-48 hours of the survey while the conversation is still fresh, and schedule a specific follow-up date rather than leaving it open-ended — solar decisions that go quiet for too long after a promising survey often stall permanently.
The takeaway
Let visitors pick their own site survey slot on a calendar rather than submitting a request and waiting for a callback — this alone improves booking completion.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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