An SEO glossary of terms every marketer should know in 2026
A practical, current glossary covering the essential SEO terminology every marketer should be comfortable with, from foundational concepts to 2026-specific terms.
6 min read
Bing holds a meaningfully smaller share of search volume than Google in most markets, but it still represents genuine traffic, and its search results also power other services — including Yahoo and, notably, the AI answers within Microsoft Copilot — making it more relevant than its raw market share alone suggests.
Why Bing still matters in 2026
- Genuine, if smaller, search traffic in most markets.
- Bing's index also powers Yahoo search results.
- Bing's data underpins Microsoft Copilot's AI-generated answers, connecting directly to GEO visibility considerations.
- Different demographic skew in some markets, sometimes reaching an audience Google search underrepresents.
Setting up Bing Webmaster Tools
Bing Webmaster Tools offers a direct import feature from an existing, verified Search Console property, making initial setup for a site already verified with Google genuinely quick — a meaningful time-saver compared to manual verification from scratch.
Setting up Bing Webmaster Tools for a site already verified in Search Console takes a few minutes and gives you visibility into an entire second search engine — one of the better time-to-value ratios available in SEO.
What Bing Webmaster Tools offers
- Similar core reports to Search Console: performance, indexing status, sitemap submission.
- A backlink report, useful as an additional data point alongside other tools.
- Keyword research tools with Bing-specific search volume data.
- SEO reports flagging basic technical issues Bing's crawler identifies.
Does Bing SEO differ meaningfully from Google SEO?
The core fundamentals — quality content, technical crawlability, backlinks — largely overlap between the two, though Bing has historically weighted certain signals (like exact keyword matching and social signals) somewhat differently, making dedicated Bing optimisation occasionally worthwhile beyond simply optimising for Google alone.
Frequently asked questions
Is it worth the time to optimise specifically for Bing?
For most businesses, the core SEO fundamentals that help with Google also help with Bing — dedicated additional effort is worthwhile mainly if Bing traffic data shows it represents a meaningful, growing share worth deeper investment.
How different is Bing's algorithm from Google's?
The overall goals are similar — relevance and quality — but the specific weighting of individual signals differs in documented ways, making the two not perfectly interchangeable despite substantial overlap.
Does submitting a sitemap to Bing help with Google indexing too?
No, the two are entirely separate systems requiring separate verification and sitemap submission — helping one does not directly affect the other.
If you want help setting up and optimising for Bing alongside Google, contact our team.
The takeaway
Import your site into Bing Webmaster Tools directly from an existing Search Console verification — this takes minutes and gives you a second, meaningful search engine's data and visibility for almost no extra effort.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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