Choosing a marketing agency for an agri-input or agritech company
What to ask a marketing agency before hiring them for an agri-input company, and why understanding dealer networks and seasonal timing matters more than creative flair.
4 min read
Agri-input brands often have two very different audiences on social media: dealers, who need commercial and stocking information, and farmers, who respond to practical, field-relevant content. Treating both the same way weakens the message for each.
Content for dealers
- New product launches with clear margin and stocking information.
- Field trial results and comparative performance data.
- Dealer recognition and success stories, which build network loyalty.
Content for farmers, made shareable by dealers
Short, practical videos on application timing, dosage or pest identification, in the regional language, are the kind of content a dealer will forward directly to farmer WhatsApp groups — which extends reach far beyond what the brand's own following could achieve alone.
A dealer forwarding your content to their farmer WhatsApp group is more valuable reach than a thousand followers on your own page.
Language and format considerations
Content in the regional language, formatted for easy WhatsApp sharing (short video, clear image with minimal text), performs far better in this market than polished English-language content designed primarily for Instagram or LinkedIn.
The takeaway
Create content dealers actually want to share with their own farmer customers — a dealer sharing your content to their WhatsApp groups reaches further than your own page ever will.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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