Choosing a marketing agency for a manufacturing company
What to ask a marketing agency before hiring them for a manufacturing business, and the signs they understand a long, technical B2B sales cycle.
4 min read
An engineer or procurement manager evaluating a manufacturer checks LinkedIn to see whether the company is active, growing and technically credible. That is a different job than entertaining an audience, and it changes what is worth posting.
Content that actually reaches the right people
- Short videos of a process or quality check on the shop floor.
- A completed large order or a new equipment addition, with real numbers where possible.
- A technical note answering a question your sales team hears often.
- Employee milestones and certifications, which read as credibility rather than culture filler.
What to skip
Generic festival greetings and stock motivational graphics rarely move a procurement decision and can make an otherwise credible page look like it has nothing real to show. If a post does not demonstrate capability, it is better left unposted.
A buyer checking your LinkedIn page is looking for proof the company is real and active, not entertainment.
A cadence a small team can sustain
One capability or process post a week is enough to keep the page looking active. Better to post consistently at that pace than to post daily for a month and then go quiet for three — irregular activity reads worse than a slower steady rhythm.
The takeaway
Post process and capability content — machines, quality checks, a completed order — instead of generic company culture posts.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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