Choosing a marketing agency for a D2C brand
What to ask a marketing agency before hiring them for a D2C brand, and the signals that suggest they understand margin, not just top-line growth.
4 min read
A full storefront redesign feels productive but usually makes it impossible to know which specific change improved (or hurt) conversion. A more disciplined approach tests one part of the funnel at a time, starting with whichever step is losing the largest share of visitors.
Where to look first
- Funnel analytics showing the biggest single drop-off point — often product page to cart, or cart to checkout start.
- Session recordings or heatmaps on that specific page to see where visitors hesitate or click something unresponsive.
- Direct customer feedback or support tickets mentioning friction at that stage.
Testing changes without guessing
Where traffic volume allows, A/B test a specific change — a different CTA, a simplified form, an added trust badge — rather than assuming a redesign will help. Where traffic is too low for a reliable test, make the change, then compare a full month's conversion rate before and after.
A full redesign that changes everything at once teaches you nothing about what actually mattered.
A realistic cadence
One focused improvement a month, measured properly, compounds into meaningful conversion gains over a year — a more reliable path than an occasional large redesign project.
The takeaway
Optimise one step of the funnel at a time, starting with the step losing the most visitors — a full redesign makes it impossible to know what actually worked.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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