Digital marketing trends food and beverage brands cannot ignore in 2026
The specific 2026 digital marketing trends most relevant to food and beverage brands, prioritised for visual discovery and retail media coordination.
5 min read
Solar and energy companies typically span both consumer-facing acquisition (residential solar) and larger B2B project sales (commercial and industrial energy), requiring a genuinely split marketing approach across 2026's trends rather than a single unified strategy.
Trends most relevant to consumer-facing solar marketing
- Local SEO and Google Business Profile optimisation, given the inherently local nature of residential solar sales.
- Genuinely substantiated sustainability content, avoiding the greenwashing risk covered elsewhere given this sector's particular exposure to scrutiny.
- Financing and incentive-focused content, given how heavily cost and payback period drive residential solar decisions.
Sustainability marketing carries higher stakes for an energy company than almost any other sector — an unsubstantiated environmental claim from a solar company invites exactly the scrutiny this sector can least afford to attract.
Trends most relevant to B2B energy project marketing
- Account-based marketing for larger commercial and industrial project pursuits.
- Detailed technical and financial case study content supporting longer B2B sales cycles.
- AEO optimisation, as procurement teams increasingly research energy partners using AI-assisted tools.
Practical prioritisation across both segments
Clearly separate consumer-facing and B2B marketing strategy and content, applying the locally-focused, cost-conscious approach to residential solar and the account-based, technically detailed approach to larger commercial energy projects.
Frequently asked questions
How can a solar company substantiate sustainability claims credibly?
Using specific, verifiable data (actual carbon offset calculations, third-party certification) rather than general environmental language, per the broader substantiation discipline covered elsewhere.
Does review management matter for residential solar companies?
Significantly, given how much trust factors into a major home investment decision like solar installation, making active review cultivation particularly valuable.
Should energy companies split marketing budget evenly between consumer and B2B segments?
This depends entirely on your specific business mix — allocate budget proportional to your actual revenue split between residential and commercial and industrial segments.
If you want help prioritising digital marketing trends for your solar or energy business, talk to our team.
The takeaway
Invest in genuinely substantiated sustainability content and local SEO for consumer-facing solar acquisition, while applying account-based marketing for larger commercial and industrial energy projects — this sector genuinely spans both consumer and B2B dynamics, requiring a split approach.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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