Choosing a marketing agency for an agri-input or agritech company
What to ask a marketing agency before hiring them for an agri-input company, and why understanding dealer networks and seasonal timing matters more than creative flair.
4 min read
Many agri-input websites are built entirely around farmer-facing product information, missing that dealers — who often make the actual purchase and stocking decisions — are also checking the site, and need different information entirely.
What dealers need from the site
- A dealer locator or 'become a dealer' section, clearly linked from the homepage.
- Stocking and ordering information, if managed digitally.
- Field trial and performance data presented in enough technical detail for a dealer's own confidence.
What farmers need
Simple, regional-language product information, dosage guidance and a dealer locator to find where to actually buy — content depth here should favour clarity and simplicity over technical completeness.
A website built only for farmers misses the dealer who is actually deciding what to stock and recommend.
Designing for low-bandwidth, rural access
Optimise for slower rural internet connections — heavy images and unnecessary animation cost more here than in an urban-facing site, where connectivity is rarely a constraint.
The takeaway
Build a dedicated dealer section with stocking information and a locator, not just farmer-facing product content — dealers are often the actual audience checking your site.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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