Choosing a marketing agency for a solar or renewable energy company
What to ask a marketing agency before hiring them for a solar or renewable energy company, and why understanding subsidy schemes and payback math matters.
4 min read
A solar company's website benefits from some interactivity — a payback calculator, a survey booking scheduler — beyond what a simple brochure site template usually offers out of the box, which affects the platform choice more than for a typical local business site.
What the platform needs to support
- An interactive or semi-interactive payback/savings calculator.
- Site survey booking, ideally with calendar integration.
- Location-specific content pages for different service areas, if you cover multiple regions.
- Easy updates to subsidy and scheme information as rules change.
WordPress with the right plugins or a light custom build
A WordPress site with a well-integrated calculator plugin or embedded third-party tool covers most regional installers' needs without a full custom build. Larger, multi-state companies may benefit from a purpose-built calculator integrated more deeply with their CRM.
The website's job in solar is partly to do a bit of the sales team's early-stage math for the buyer — the platform needs to support that.
Keeping regulatory content current
Whatever platform is chosen, make sure whoever manages the site can update subsidy and net-metering details quickly when rules change — outdated regulatory information is a specific, avoidable credibility risk in this category.
The takeaway
Choose a platform that can support an interactive payback calculator, either built in or via a well-integrated third-party tool.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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