Choosing a marketing agency for a professional services firm
What to ask a marketing agency before hiring them for a professional services firm, and why understanding confidentiality and trust matters as much as creative skill.
4 min read
A professional services firm's website needs to support regular content publishing — regulatory updates, case studies, practice area detail — by people who are not developers and often have limited time for anything beyond a simple editing interface.
What the platform needs to support
- Simple content editing for partners and associates to publish updates directly.
- Consultation booking integration, if the firm wants to offer direct scheduling.
- Clean, professional design that does not require ongoing developer involvement to maintain.
- Reasonable page speed and mobile usability, since many searches happen on a phone.
WordPress as a sensible default
A well-maintained WordPress site with a professional theme covers most small and mid-sized firms' needs well, and is familiar enough that most web professionals can support it long-term without the firm being locked into one specific developer.
A firm that cannot publish its own updates without calling a developer every time will simply stop publishing.
When a larger firm needs more
Larger firms with many practice areas and offices may need a more structured content management approach, with proper taxonomy for practice areas and locations, to keep a growing site organised and navigable.
The takeaway
Choose a platform that lets a partner or associate publish a short article themselves, without needing to go through a developer for every update.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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