Choosing a marketing agency for a retail chain
What to ask a marketing agency before hiring them for a multi-branch retailer, and why managing consistency at scale matters as much as creative quality.
4 min read
WhatsApp Business's catalogue feature lets a retailer showcase products directly in a familiar messaging app many customers already use daily, making it a genuinely effective channel when kept current and used with proper consent.
Building a catalogue that actually helps
- Product listings with clear, current pricing and availability.
- Categories organised the way a customer thinks about products, not internal inventory codes.
- A simple way to enquire or order directly through WhatsApp, without needing to switch to another app.
Consent and broadcast list management
Build broadcast lists through explicit opt-in — at checkout, in-store, or through a website sign-up — rather than adding numbers from other sources. This protects deliverability and respects the customer relationship.
A WhatsApp catalogue showing items that are actually out of stock damages trust just as fast as an outdated website would.
Balancing frequency and relevance
Send catalogue updates and offers at a frequency customers will tolerate — over-messaging on a channel as personal as WhatsApp causes opt-outs faster than the same frequency would on email.
The takeaway
Build a WhatsApp catalogue that mirrors current in-store stock closely — a catalogue showing unavailable items creates the same trust problem as an outdated website.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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