A quote request form that finally matched how engineers buy
Rebuilt the product architecture around specifications and part numbers, then routed every quote request to the right engineer.
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Healthcare · Case study
One appointment journey across a multi-clinic group
Unified five clinic sites into one accessible brand and a single appointment flow patients could complete on a phone.
The problem
Where it started
Five locations had grown into five inconsistent websites, three phone numbers and no shared appointment path. Patients regularly called the wrong clinic, and the pages failed basic accessibility checks.
What we did
- Built one identity system with clear rules for clinic-level variation.
- Consolidated the sites into a single structure with a location finder and shared appointment flow.
- Rewrote every service page in plain language, clinically reviewed before publication.
- Tested against WCAG 2.2 AA, including keyboard-only and screen-reader journeys.
What changed
Patients reach the right clinic with one journey, and the group publishes new services without rebuilding a site each time.
Figures pending sign-off. The results table below carries placeholders until the client has approved the exact numbers for publication. We publish measured results or nothing.
Results
Measured against what we agreed at the start
PLACEHOLDERAppointment requests completed on mobile
PLACEHOLDERAccessibility issues at launch audit
5 → 1Clinic sites consolidated
PLACEHOLDEREngagement year
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