One appointment journey across a multi-clinic group
Unified five clinic sites into one accessible brand and a single appointment flow patients could complete on a phone.
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Manufacturing · Case study
A quote request form that finally matched how engineers buy
Rebuilt the product architecture around specifications and part numbers, then routed every quote request to the right engineer.
The problem
Where it started
Enquiries arrived through a single generic contact form with no product context. The sales team spent the first call working out what the enquiry was about, and the site ranked for the company name and almost nothing else.
What we did
- Restructured the site into one page per product family, each carrying specifications, materials, tolerances and downloadable drawings.
- Replaced the generic contact form with a quote request that captures application, volume and timeline.
- Mapped search campaigns to material and application terms rather than broad category keywords.
- Connected the form to the CRM so every request is attributed to its source and owner.
What changed
Sales calls now start with the specification already known, and every enquiry is attributable to a product line and a source.
Figures pending sign-off. The results table below carries placeholders until the client has approved the exact numbers for publication. We publish measured results or nothing.
Results
Measured against what we agreed at the start
PLACEHOLDERQuote requests carrying full specifications
PLACEHOLDERProduct pages indexed and ranking
PLACEHOLDERAverage time to first response
PLACEHOLDEREngagement year
More work
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