Global Email Campaigns marketing

The problem

What makes this sector different

A catalogue email that reaches the inbox at Gmail can land in spam at Yandex or QQ Mail, and a new sending domain has no reputation anywhere. Consent follows the recipient's country: GDPR in the EU, CASL in Canada and CAN-SPAM in the US, while China's Personal Information Protection Law (PIPL) and Russia's Federal Law 152-FZ on personal data and 38-FZ on advertising generally require prior consent. India's DPDP Act 2023 and the DPDP Rules 2025 apply to the contact data you hold here. Timing matters too, because a send during Chinese New Year or the European summer holidays waits unread.

How the decision gets made. An importer or freight procurement manager rarely buys from an email. The email earns a reply, the reply becomes a request for samples, a proforma invoice or a rate sheet, and a trial order or shipment follows. Freight contracts are often awarded through annual tenders, so the email that matters may be the one that puts you on the RFQ list. Sign-off usually sits with a purchasing head or logistics director who was not on the first email, so each message has to make sense when forwarded.

Services in this sector

What each discipline does for global email campaigns

An importer's purchasing head or a shipper's freight procurement manager often meets an Indian supplier first in an email, then forwards it to whoever signs off. Our work follows that email from the inbox to the sales or pricing desk that handles the reply. It is built for exporters, logistics providers and manufacturers writing to importers, distributors and freight buyers abroad.

Branding & Identity

A sender name and signature an importer can check

An importer abroad decides whether to open a cold email from the sender name, the subject line and whether the domain matches the company on your catalogue. We set a consistent sender name, a signature with the postal address CAN-SPAM requires, and a BIMI-ready logo file for when your DMARC policy is enforced; Gmail also requires a Verified or Common Mark Certificate. Templates stay light so they render in Outlook and on mobile.

Sender name and signature standards
Light HTML and plain-text templates for catalogue and rate-sheet emails
BIMI-ready logo file

About branding & identity

Web Design & UI/UX

Landing pages that turn a catalogue click into a quote request

The email earns the click, and the page decides whether the reader asks for a quote. We design short pages for each market, in the reader's language where it matters: a product range for importers, or a lane and service summary for freight buyers, with a form to request samples, a proforma invoice or a rate. Preference pages offer one-click unsubscribe, which Gmail and Yahoo require of bulk senders.

Market landing pages for importers and freight buyers
Sample, proforma and rate request forms
Preference centre with one-click unsubscribe

About web design & ui/ux

Digital Marketing

Sends timed to trade fairs, Chinese New Year and August holidays

We write sequences for each market rather than one email translated many times. Invitations go out weeks before the fairs your buyers attend, sends pause over Chinese New Year and the European summer holidays, and follow-ups stop as soon as someone replies. Lists grow from sign-up forms, fair contacts and existing buyers rather than scraped addresses, and we avoid links and images hosted on services blocked in China.

Localised sequences for importers, distributors and freight buyers
Send calendar around trade fairs, Chinese New Year and European holidays
Monthly report of replies, sample requests and rate requests

About digital marketing

Digital Transformation

An unsubscribe in one tool honoured in every other

An importer in Canada unsubscribes from your catalogue emails, then a salesperson's tool sends the same contact a rate sheet, which CASL does not allow. We connect your email platform to your CRM, using open-source tools such as Mautic where they fit, so each contact carries its country, source, consent record and unsubscribe history in every tool. Hard bounces are removed, replies reach the desk handling that market, and DMARC reports are monitored.

Country, source and consent fields in your CRM
Suppression lists synced across sending tools
DMARC report monitoring

About digital transformation

Our approach

How we work in global email campaigns

01

We authenticate your sending domain with SPF, DKIM and DMARC and warm it up gradually, starting with existing buyers and overseas agents who already reply, before any cold outreach goes out.

02

We split your list by recipient country, apply that country's rule, whether GDPR, CASL, PIPL or 152-FZ, and remove contacts without a lawful basis before anything is sent.

03

We build the send calendar around the trade year: invitations before the fairs your buyers attend, no sends into Chinese New Year or the European summer holidays, and each email timed for the recipient's working morning.

04

We track replies, sample requests, rate requests and meetings by country and inbox provider, rather than open rates that Apple Mail Privacy Protection inflates, and run seed tests at Gmail, Outlook, Yandex, Mail.ru and QQ Mail.

Measurement

What we report on in this sector

Inbox placement by provider and country

Replies, sample requests and rate requests by country

Bounce, complaint and unsubscribe levels by market

Questions

Global Email Campaigns marketing, answered

Can we email a bought list or a trade-fair exhibitor list?

It depends on where the recipients are. CASL in Canada generally needs consent that a bought list does not carry, and some European countries expect prior consent under GDPR and the ePrivacy rules even for business addresses. China's PIPL and Russia's 152-FZ and 38-FZ generally require prior consent, while CAN-SPAM in the US allows cold email with a working opt-out and a postal address. India's DPDP Act 2023 and the DPDP Rules 2025 tie the use of personal data to notice and consent. We sell B2B business databases ourselves, and we check each recipient country's rules before any list is used, recommending legal advice where the position is unclear.

Why do our emails reach Gmail but not buyers in Russia or China?

Regional providers such as Yandex, Mail.ru, QQ Mail and NetEase apply their own filtering, and some corporate mail servers treat unfamiliar foreign domains with suspicion. We test placement with seed addresses at those providers, adjust authentication, content and hosted assets, and raise volume gradually at each one. We have clients in Canada, China, India, Portugal and Russia, so we plan for these providers from the start.

Where should our catalogue be hosted for buyers in China and Russia?

Host it on your own website, on a server that loads in both countries, rather than on Google Drive or Dropbox, which are blocked in mainland China. Access to some foreign services is also restricted in Russia, so we test the catalogue link from each country before the first send. The email links to that page rather than attaching the file, because attachments from an unfamiliar domain are more likely to be filtered.

Trade & logistics

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