Branding & Identity
Identity that reads as clinical, not promotional
We build identity systems that hold across reception signage, department wayfinding, prescription pads, consent forms and discharge folders, in English and the local language. Tone stays inside NMC rules on practitioner advertising: qualifications stated plainly, no claims of cure, no patient testimonials. We check which statutory notices the facility is required to display, given its registrations and the procedures it carries out, then design those into the signage rather than taping them on.
- Bilingual signage and wayfinding pack for reception, departments and wards
- Clinical stationery set: prescription pad, consent form, discharge summary and referral letter
- Written tone rules covering claims, qualifications and testimonials, with approved phrases and phrases to avoid
