What your website owes you, and what you owe it
A website is an asset with a job description. If it cannot explain what you do in ten seconds and take an enquiry in two clicks, it is not doing the job.
6 min read
Any agency can write a glowing quote and attribute it to a happy client. Everyone knows this, which is exactly why self-written testimonials persuade nobody.
The rule
We publish two kinds of proof. Links to public review profiles a reader can check for themselves, and named client quotes we hold written permission for. Nothing else goes on the site as evidence.
If a claim cannot be checked by the person reading it, it is an opinion wearing a suit.
What it costs us
It is slower. Permission takes time, and some clients in regulated sectors cannot be named at all. Those engagements appear as anonymised case studies with the client’s approval on the wording.
What it buys
- A prospect can verify our claims in under a minute.
- Our clients are never surprised by something we published about them.
- The same standard applies to the marketing we run for clients.
Published by Fibvo, Bengaluru and Erode, India — working with clients in other time zones. If you disagree with any of this, we would genuinely like to hear it — tell us why.
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