What to budget for digital marketing as a real estate developer
How to size a marketing budget for a real estate developer around project launch phases and the value of a booked sale, rather than a flat monthly figure.
4 min read
A marketing agency without real estate experience can produce attractive campaigns that inadvertently breach RERA's advertising requirements, creating real regulatory exposure for the developer, not just a marketing quality issue.
Questions worth asking directly
- How do you ensure RERA compliance across all project advertising and website content?
- Can you show a project microsite you've built that includes proper disclosures?
- How would you structure site-visit booking to maximise conversion speed?
- How do you propose adjusting budget across a project's launch-to-sellout lifecycle?
Signs of a good fit
An agency that asks about your project's RERA registration status and current filed specifications before proposing any campaign is treating compliance as foundational, not an afterthought to check later.
The right real estate agency asks about your RERA registration before they ask about your project's unique selling points.
What a good working relationship includes
A clear process for keeping advertising and website content synced with the current RERA filing status, and reporting that tracks enquiries through to site visits and bookings, not just raw lead volume.
The takeaway
Ask an agency directly how they ensure RERA compliance across all advertising and website content — a vague answer here is a real risk, not just a quality concern.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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