Choosing a marketing agency for a real estate developer
What to ask a marketing agency before hiring them for a real estate developer, and why RERA compliance knowledge should be a hard requirement.
4 min read
Real estate marketing carries a compliance dimension that most industries do not — RERA's advertising and disclosure requirements apply continuously, not just at project launch. This checklist covers what is worth reviewing regularly.
Website and compliance
- RERA registration number and disclaimer present and accurate on every project page.
- Specifications and possession timeline match what is currently filed with the regulator.
- Any project change (approved amendments) reflected consistently across website and brochure.
Ads and conversion
- No advertising running for any project without confirmed RERA registration.
- Site-visit booking flow tested end-to-end on mobile.
- Lead routing tested to confirm enquiries reach the correct project's sales executive.
A mismatch between your website's stated timeline and your RERA filing is a compliance issue waiting to be found, not just a marketing inconsistency.
Reporting
A monthly view connecting enquiry source to site visits and bookings, by project, reviewed by the sales leadership team.
The takeaway
Check that every project page's RERA number and disclosures match the current registration status this month — this is a compliance requirement, not just good marketing practice.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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