What to budget for a global email outreach campaign
How to size a budget for global cold email outreach, factoring in tooling, deliverability management and the value of an eventual won account.
4 min read
A global cold email campaign's success depends heavily on deliverability and compliance groundwork that happens before a single email is even written — an agency that skips straight to creative copywriting may be missing the foundation the whole campaign depends on.
Questions worth asking directly
- How do you approach domain warming and deliverability monitoring?
- How would you handle consent law differences across our target regions?
- How would you coordinate email outreach with LinkedIn or paid ads?
- Can you show reply rate and deliverability data from a past global campaign, broken down by region?
Signs of a good fit
An agency that asks about your target regions, your current domain's sending history and your consent and compliance requirements before proposing creative content is treating the foundational work as seriously as it deserves.
The right agency for this work asks about your domain's sending history before they pitch you a subject line.
What good reporting looks like
Monthly reporting broken down by region, covering deliverability, reply rate and quality, and downstream conversion — not a single blended global metric that hides where the campaign is actually working or struggling.
The takeaway
Ask an agency directly how they handle deliverability and domain warming — an agency that jumps straight to writing email copy without addressing this is setting the campaign up to fail before it starts.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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