Choosing a marketing agency for an export or import business
What to ask a marketing agency before hiring them for an export business, and the signs they understand international B2B buyer behaviour.
4 min read
Export marketing spans multiple platforms — your own site, several B2B marketplaces, trade fair material — that can easily drift out of sync without a regular check. This checklist covers what is worth reviewing regularly.
Website and marketplace consistency
- Product information, certifications and MOQ consistent across your website and every marketplace listing.
- Certifications shown are current, with correct validity dates.
- Quote and enquiry forms capture destination and quantity clearly.
Outreach and follow-up
- Cold email deliverability checked (SPF, DKIM, DMARC current).
- Follow-up sequences active for enquiries and samples sent in the last month.
- Response time tracked and reasonable given time zone differences.
A buyer who finds different MOQ figures on your website versus your Alibaba listing loses confidence before any real conversation starts.
Reporting
A monthly view of enquiries by destination market and stage, reviewed against which trade fairs or campaigns are actually producing them.
The takeaway
Review consistency between your website and every marketplace listing (Alibaba, TradeIndia, Global Sources) this quarter — mismatched information across platforms is a common, avoidable trust problem.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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