Sendinblue rebranded to Brevo in 2023, and businesses researching the tool sometimes still encounter older content referring to Sendinblue, making it worth clarifying exactly what changed and what stayed the same.
The rebrand was not a cosmetic name change layered onto an unchanged product — it reflected genuine platform expansion, meaning any comparison or review referencing 'Sendinblue' from before 2023 may understate the current Brevo platform's actual scope.
Core account data, campaign history and the fundamental email sending infrastructure carried over consistently through the rebrand, meaning existing Sendinblue customers experienced continuity rather than disruption.
The core email functionality assessment generally still applies, but expect additional scope (SMS, CRM-lite) not covered in pre-rebrand reviews.
Pricing has evolved over time, as it does for most platforms, though this reflects normal product evolution more than a direct consequence of the rebrand itself.
See our Mailchimp versus Brevo comparison for a current, direct breakdown.
If you want help evaluating Brevo's current platform for your business, talk to our team.
Treat Brevo as Sendinblue's genuine evolution, not a different product under a new name — the rebrand accompanied real platform expansion, so any older Sendinblue-specific reviews or comparisons should be read with that expanded scope in mind.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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