Choosing a marketing agency for a food or beverage brand
What to ask a marketing agency before hiring them for a food or beverage brand, and why FSSAI compliance knowledge should be a hard requirement.
4 min read
A food brand selling through both its own D2C store and quick-commerce apps needs to think about Google Ads destinations carefully — sending all traffic to one channel when a searcher might prefer the other can lose an easy conversion.
Structuring by purchase intent
- Campaigns for product discovery and recipe-related searches, directing to content that then links to purchase options.
- Direct-purchase intent campaigns ('buy [product] online'), directing to your D2C store where margin is highest.
- Consider whether quick-commerce app deep-linking makes sense for searches indicating immediate, local purchase intent.
Seasonal and gifting period spend
Festive gifting periods often drive a distinct spike in demand for packaged food brands — plan campaign timing and creative specifically around these windows rather than treating them the same as regular months.
A shopper ready to buy right now may prefer the quick-commerce app they already have open — directing every click to your own store can lose that easy conversion.
Compliance in ad copy
Ensure any claim in ad copy meets FSSAI's advertising rules, and that ad copy for a product with FSSAI labelling requirements does not make claims inconsistent with what the actual label states.
The takeaway
Run separate campaigns directing to your D2C store versus your quick-commerce listings, since the buyer intent and conversion path differ meaningfully between the two.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
Keep reading
Related articles
What to budget for digital marketing as a food or beverage brand
How to size a marketing budget for a food or beverage brand around contribution margin and repeat purchase value, factoring in multi-channel selling.
4 min readDigital marketing checklist for a food or beverage brand in 2026
A practical checklist covering compliance, multi-channel listings, content and repeat-order marketing for a food or beverage brand reviewing its digital marketing.
5 min readNext step
Tell us what you are trying to grow.
Send the problem in a paragraph. We will reply within one working day with an honest view of whether we can help, and what it is likely to cost.