Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
A formulator or CDMO looking for a second source for an API rarely searches a company name first. They search the molecule — often by name and CAS number — because that is the specific thing their regulatory filing depends on. A company page listing only broad therapeutic categories is invisible to that search.
Build molecule-specific pages
One page per API, including the CAS number, grade (pharmacopeial standard met), and key specifications, matches exactly what a procurement or regulatory reviewer searches, and gives them enough information to begin an initial screening before any direct contact.
- CAS number and molecule name stated clearly, not buried in a PDF only.
- Pharmacopeial compliance (USP, EP, IP, JP) stated per grade offered.
- Regulatory filing support offered (DMF availability, CEP status) stated explicitly.
Document request as the real conversion goal
A buyer's real next step is usually requesting a specification sheet, sample or DMF, not filling out a generic contact form. Build the document request flow directly into each molecule page, and track it as the primary conversion event.
A regulatory reviewer switching an approved supplier is slow to move — but they will not even start if they cannot find your molecule and its documentation online.
Trade show and conference search overlap
Buyers who meet you at CPHI or a similar event often search your company name plus the specific molecule discussed weeks later — make sure that combination is answerable clearly on your site.
The takeaway
Build one page per API or molecule, including the CAS number and key specifications in the page text — this is exactly what a procurement or regulatory searcher types.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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