Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
A procurement or regulatory professional evaluating a pharma supplier checks LinkedIn for evidence of regulatory standing and technical capability, not general company culture content. This audience responds to specific, verifiable updates.
What builds credibility
- New DMF or CEP filing announcements.
- Facility certification renewals (WHO-GMP, US FDA, EU-GMP) with real detail.
- Capacity expansion or new molecule addition announcements.
Navigating promotional restrictions
Depending on your specific product category and market, promotional claims about pharmaceutical products can carry restrictions distinct from general marketing content. Keep social content factual and capability-focused rather than making direct efficacy or superiority claims that would require a different level of substantiation.
A procurement team checking your LinkedIn page is looking for regulatory proof, not brand personality.
A realistic cadence
One or two substantive, factual updates a week is sufficient for most pharma B2B suppliers — this is a low-frequency, high-credibility category, not one that rewards high-volume posting.
The takeaway
Post regulatory and technical capability updates — new DMF filings, facility certifications, audit results — since this is what a procurement audience actually checks for credibility.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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