Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
A buyer evaluating an API manufacturer is trying to move efficiently from finding the molecule to requesting documentation to beginning their internal qualification process. A website that scatters this across several disconnected pages slows down a buyer who is otherwise ready to engage.
What each molecule page needs
- Specification summary and pharmacopeial compliance, visible without a download.
- Regulatory filing status (DMF, CEP) stated clearly.
- A direct document request or sample request button on the page itself.
Facility and certification pages
A dedicated facility page showing manufacturing capacity, certifications held and audit history gives a buyer's regulatory team the overview detail they need before requesting molecule-specific documents, reducing early back-and-forth questions.
A serious buyer wants to request documents, not fill out a generic 'contact us' form and wait for someone to figure out what they need.
Confidentiality and NDA handling
If some documentation requires an NDA, make the process for requesting and executing one clear and fast on the site — an unnecessarily slow NDA process is a common, avoidable friction point in this sales cycle.
The takeaway
Put a document request button directly on every molecule page — this is the actual next step a serious buyer wants to take, and it should not require navigating to a separate contact page.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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