Choosing a marketing agency for an export or import business
What to ask a marketing agency before hiring them for an export business, and the signs they understand international B2B buyer behaviour.
4 min read
An exporter's website carries more weight than a typical B2B site because it often has to fully substitute for the in-person visit a domestic buyer might otherwise make before placing a first order.
What the homepage and key pages need
- Certifications and export markets served, shown clearly and specifically.
- Real facility and process photography, not generic stock imagery.
- A responsive enquiry form with a stated typical response time.
Product pages built for a research-stage buyer
Specification detail, HS codes, MOQ and packaging options directly on the product page, as covered in our product catalogue guide, help a buyer evaluate fit before committing to an enquiry.
The website is doing the job a factory visit would do for a domestic buyer — treat every trust signal on it accordingly.
Multi-currency and Incoterm clarity
State pricing basis clearly (FOB, CIF, currency) wherever indicative pricing is shown, since ambiguity here creates confusion and can lose a buyer's confidence before a real conversation even starts.
The takeaway
Put certifications, real facility photos and export markets served clearly on the homepage — this is the substitute trust-building an overseas buyer needs in place of a factory visit.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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