Choosing a marketing agency for a food or beverage brand
What to ask a marketing agency before hiring them for a food or beverage brand, and why FSSAI compliance knowledge should be a hard requirement.
4 min read
A food brand's website often needs to support multiple purchase paths, since a customer might prefer to order through a quick-commerce app they already use rather than create a new account on the brand's own D2C store.
What the site needs
- A clear 'where to buy' section linking to D2C, quick-commerce and marketplace options.
- Real, appetising product photography, consistent with social media content.
- Nutritional and ingredient information, matching what appears on the actual label.
Recipe and content pages that support discovery
Content pages built around recipes and usage ideas, as covered in our SEO guide for food brands, give the site a reason for a shopper to visit beyond the moment of an immediate purchase decision.
A visitor who cannot easily find their preferred way to buy your product may simply abandon the decision rather than search further.
Mobile ordering experience
Most food purchase decisions happen on mobile, often on impulse — test the D2C checkout flow specifically on mobile, since friction here directly costs impulse-driven sales that would not survive a delay.
The takeaway
Link clearly to every place your product can be bought — your own store, quick-commerce apps, marketplaces — rather than assuming every visitor wants to order directly from your site.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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