Choosing a marketing agency for an export or import business
What to ask a marketing agency before hiring them for an export business, and the signs they understand international B2B buyer behaviour.
4 min read
An export business's website content needs to grow with the business — new products, new destination markets, new certifications — which makes a platform's ease of expansion more important than for a static, single-market business site.
What the platform needs to support
- Easy addition of new product and market-specific content by non-technical staff.
- A quote request form that captures destination and product detail clearly.
- Reasonable performance across international connections, not just domestic ones.
- Multi-language support if serving markets where this matters.
WordPress with a well-structured catalogue
A WordPress site with custom post types for products and destination markets covers most export businesses well, provided the structure stays organised as new products and markets are added over time.
An export business that outgrows its website's structure within a year has usually chosen a platform that could not scale with the business.
For larger exporters with complex catalogues
A structured, filterable catalogue built by a developer may be worth the investment for larger exporters with extensive product ranges across multiple markets, where a template-based approach becomes hard to navigate.
The takeaway
Choose a platform that supports easy addition of new product lines and destination-market content, since export businesses often expand into new markets and products over time.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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