Choosing an agency to run global email campaigns
What to ask an agency before hiring them to run a global cold email campaign, and why deliverability and consent expertise matter more than creative copywriting alone.
4 min read
A global email outreach program regularly needs new landing pages built to match new campaigns targeting different markets or offers — a platform that makes this slow becomes a genuine bottleneck to running an active outreach program.
What the platform needs to support
- Fast creation of new landing pages from a consistent template, without needing a developer each time.
- Basic A/B testing capability for headline and offer variations.
- Tracking integration (UTM parameters, conversion pixels) set up consistently across every page.
A template-based approach
A well-built landing page template, with a marketing team able to duplicate and adjust it for each new campaign, covers most outreach programs' needs without requiring a custom build for every new page.
If every new outreach campaign needs a developer to build its landing page, the platform is limiting how fast the campaign can actually move.
Keeping tracking consistent across many pages
A standard checklist for setting up tracking on every new landing page prevents the common problem of a campaign running for weeks before anyone notices conversion tracking was never properly configured.
The takeaway
Choose a platform that lets you spin up a new campaign-specific landing page quickly, since a global outreach program regularly needs new pages matched to new campaigns.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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