Choosing a marketing agency for a pharma or life sciences company
What to ask a marketing agency before hiring them for a pharma or life sciences company, and why regulatory literacy matters as much as content quality.
4 min read
A pharma or life sciences company's website often needs to manage document requests securely, sometimes gated behind an NDA, which is a more specific requirement than a typical B2B brochure site needs to support.
What the platform needs to support
- Secure document request handling, with NDA workflow if needed.
- A large, well-organised technical catalogue of molecules or products.
- Easy updates to regulatory filing status as it changes.
- Reasonable page speed even with substantial technical content.
WordPress with document management extensions
A well-structured WordPress site with appropriate document management and form security extensions covers most mid-sized API manufacturers and CDMOs, provided the catalogue structure stays consistent as molecules are added.
A pharma buyer's regulatory team will not tolerate a clumsy or insecure document request process — this matters more than visual design here.
For larger companies with complex catalogues
A custom-built catalogue with filterable search by molecule class, filing status or certification may be worth the investment for larger companies with extensive product ranges, where a standard template becomes hard to navigate.
The takeaway
Choose a platform that can securely handle document requests and, where needed, NDA execution, given the sensitivity of some technical documentation involved.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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