Choosing an agency to run global email campaigns
What to ask an agency before hiring them to run a global cold email campaign, and why deliverability and consent expertise matter more than creative copywriting alone.
4 min read
A landing page hosted and optimised only with domestic visitors in mind can perform noticeably worse for an international visitor, depending on hosting location and content delivery setup — a gap easy to miss without specifically testing from abroad.
What to check for an international audience
- Page load speed tested from your actual target regions, not just domestically.
- Currency and unit clarity, stating pricing basis explicitly if shown at all.
- Contact options that make sense internationally — WhatsApp or email may work better than a phone number requiring an international call.
Time zone-aware messaging
If the page invites a call or live chat, state your team's actual availability in a way the visitor's own time zone can easily interpret, rather than only listing your local business hours without context.
A landing page that loads slowly for the exact region you are targeting is quietly undermining an otherwise well-targeted campaign.
Language and terminology clarity
Avoid domestic-market jargon or abbreviations that an international visitor may not recognise — plain, universally clear language converts better than terms that assume shared local context.
The takeaway
Test your landing page's load speed from the actual regions you are targeting — a page that loads fast domestically can be noticeably slower for an international visitor depending on hosting location.
Written by Fibvo — Bengaluru and Erode, India — working with clients in other time zones. Questions, or think we have it wrong? Tell us.
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